East West University (EWU), one of Bangladesh's leading private universities, is recognized for its commitment to academic excellence. With a strong emphasis on interdisciplinary learning and sustainability, EWU actively engages with pressing global challenges, including economic resilience and sustainable development.

The Department of Business Administration (BA) stands out as a center of excellence in business education, maintaining rigorous international standards. Its programs are accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and the Association of Chartered Certified Accountants (ACCA), and are further recognized by leading national professional bodies, including the Institute of Chartered Accountants of Bangladesh (ICAB), the Institute of Cost and Management Accountants of Bangladesh (ICMAB), and the Institute of Chartered Secretaries of Bangladesh (ICSB).

Reflecting its focus on applied learning and industry relevance, the department offers a specialized major in Supply Chain Management as a core academic program. Through its engagement in research and collaboration in areas such as supply chain management, sustainability, and operational resilience, the department is uniquely positioned to host this conference and support meaningful scholarly exchange.